• Zhang Yong
  • Sex: Male
  • Dept: Marketing
  • Title: Professor
  • Email:zhangy@btbu.edu.cn

Yong Zhang, Professor of marketing. Master, 1990, BeiJing Institute of Business, China; B.S.,1983, BeiJing Institute of Business, China.

Most Significant Papers & Publications:

The Main Channel of the Control over the Costs of Sales Agents,[J] Management World,2009.

The Research of Chinese time-honored brand Enterprise’s Chain Store Operation Model_Based on QuanJuDe Case Study, [J]Chinese Jounal Of Management,2012.

What Affects the Decision-making Consumers Consumption of Luxury Goods: An Evidence Case from China,IEEM2010 in Macao,2010.

Cluster analysis of the consumption value based on the clothing market,MSIE 2011 In HaEerBin,2011

Public Relations Management, Science Press, 2006.

Cases Study of Marketing Planning, Central Radio & TV University Press, 2007.

Personal selling Tutorials, China Machine Press, 2001.