• Liu Wengang
  • Sex: Male
  • Dept: Marketing
  • Title: Professor
  • Email:liuwg@th.btbu.edu.cn

Liu Wengang, Male, born in Pingshan, Hebei province in 1970, graduated from the graduate school of Chinese Academy of Social Sciences in July 2000, with a doctor's degree in Management. Currently he is the executive director of MBA education center of Beijing Technology and Business University, professor, mentor of master students of business administration, and one of the Beijing young and middle-aged core teachers. Major courses include marketing, international marketing, retail management, etc.. For a long time, he committed to international marketing, corporate mergers and acquisitions, brand management, retail management and other fields of scientific research.
Important scientific research achievements: in recent years,he has published more than 30 papers in <China's Industrial Economy>, <Science and scientific Technology Management> and other important management journals, and monographs named <economic globalization and our country enterprise "going out "strategy research>, <invisible resources transfer of cross-border mergers and acquisitions>. He edited textbook named <the international marketing management>, and presided over or participated in six provincial-level research projects, including the national social science fund project "Research on the innovation of new retail business model for consumption upgrade ", and the humanities and social science research project of the ministry of education "research of brand resources integration in enterprise transnational merger and acquisition". The number of horizontal and vertical programs he has participated in is 23.