师资队伍

研究生导师

张景云

性别:女

职称:教授

办公室:综合楼407

Email: zhangjingyun@th.btbu.edu.cn; .zyl4567@sina.com

张景云,1965年生,博士,北京工商大学商学院教授。中国公共关系协会常务理事,中国新闻史学会公共关系分会常务理事,国际中华传播学会会员,中国高校市场学研究会理事。1988年毕业于内蒙古财经大学;1994年于北京工商大学(原北京商学院)获经济学硕士学位;2004至2009年在中国人民大学新闻学院研读传播学专业,获文学博士学位。主要从事品牌管理、公共关系研究。讲授品牌管理、公共关系学和市场营销学课程。
        主持项目主要有:
1. 国家社科基金项目《中国品牌跨文化传播战略研究》(项目号:12BXW038)
2. 北京市哲学社会科学首都流通业基地重点项目:北京“老字号”品牌营销案例研究(项目号:13JDJGA019)
        代表著作:《大众传播距离论》、《品牌跨文化传播:理论与实践》。
        Profile:  Zhang Jing-yun, female, professor, born in 1965, PHD. She is in Business School, Beijing Technology and Business University. She is also in charge of executive director of China Public Relations Association, executive director of Public Relations Society of China, International Association of Chinese Communication, and executive of Chinese University Market Research Council. She graduated from Inner Mongolia University of Finance and Economics in 1988, and got master's degree in economics in Beijing Technology and Business University(the former Beijing Business School) in 1994, then majored in communication theory in the School of Journalism and Communication in Renmin University of China during 2004-2009 and obtained her doctorate in literature. Her mainly research fields are brand management and communication theory. The courses taught are public relations, marketing and brand management.
        Representative projects:
1. The project of the National Social Science Fund: “ Chinese Brand Intercultural Communication Strategies”  (no.12BXW038)
2. Beijing Philosophy and Social Science Fund Project: “ Case Studies on Beijing Time Honored Brand Marketing Innovation.(no. 13JDJGA019)
        Representative works :
1. “Distance Theory of Mass Communication- a Psychological Perspective”
2. “Brand Intercultural Communication:Theory and Practice”.

        Mobile:13520523339
        ADD:No.33.Fucheng Road ,HaiDian District, Beijing,100048