师资队伍

研究生导师

张运来

性别:男

职称:副教授

办公室:综合楼408

Email:zhyunlai@126.com

张运来,1975年生于黑龙江,南开大学博士、副教授,教育部考试中心命题组专家,中国家电协会教育委员会专家委员,澳大利亚福林德斯大学访问学者。主讲服务管理学、市场营销学、旅游企业集团战略等课程;致力于服务管理、旅游营销、消费者行为等领域研究。2009、2012年北京工商大学优秀教师。主持教育部、北京市课题各1项,参与国家级课题4项,主持、参与横向项目10多项。出版著作5部,代表作有:《冲动性购买的整合研究》、《服务管理学》、《大客户管理》;在《南开大学学报》、《东北林业大学学报》、《社会科学家》、《旅游学刊》等刊物发表论文30余篇,代表作有《零售场合顾客浏览行为的动因及结果研究》、《移动互联网在旅游业中的应用研究》等。

Yun-lai ZHANG was born in 1975 in Heilongjiang province and graduated from Nankai University with doctor degree. He is a associate professor, the Dean of Marketing Department, the expert of test center of ministry of education, expert of education committee of Chinese electrical appliances association and visiting scholar of Flinders university. He was one of excellent teachers of Beijing Industry and Business university in 2009 and 2012.The main courses include service management, marketing and tourism enterprise groups strategy management. Service management, tourism marketing and consumer behavior are the field of research. He Presided over two projects supported by the ministry of education and Beijing government, participated in 4 national projects, hosted over 10 projects supported by enterprises. He published 5 books including integrated research on impulse buying, service management, big customer management etc. More than 30 papers including the motivation and results of browsing behavior in retailing and mobile Internet application in tourism were published in the journal of Nankai university, journal of northeast forestry university, social scientist, journal of travel and others.