师资队伍

市场营销系

王勇

性别:男

系别:市场营销系

职称:副教授

Email:rucwy@sohu.com

 

 

王勇,男,经济学博士,副教授,1982年生,山东临沂人,2009年毕业于中国人民大学商学院产业经济学专业,现为北京工商大学商学院市场营销系教师。主要研究方向为零售企业国际化和零售企业自有品牌管理,主要讲授课程为“市场营销学”、“市场调查”和“消费者行为学”。参与多项国家社科基金和北京市社科基金项目,在《中国软科学》、《中国人民大学学报》、《北京工商大学学报》等期刊发表多篇学术论文。主要代表作:“大型零售企业的国际市场选择模式比较”,《中国人民大学学报》,2008.3;“大型零售企业的初始国际化决策研究”,《中国软科学》,2009.1;“零售业上市公司社会责任信息披露质量及其影响因素分析”,《北京工商大学学报》2012.3。

 

Wang Yong (1982, PHD) is an associate professor of marketing in Business School of BTBU and graduated from Business School of Renmin University of China, majored in industrial economics. His academic interest lies in the internationalization of retailers and private brand management of retailers. The courses he taught include the marketing management, marketing research and consumer behavior analysis. He has participated in a number of projects funded by the National Social Science Fund and Beijing Social Science Fund. The representative works include "The Comparison of the Big Retailers’ Pattern of Choosing the Foreign Market", "journal of Renmin University of China, 2008.3; "The Research on Big Retailers’ Initial Internationalization", Journal of China Soft Science, 2009.1; "Analysis on the Quality of Listed Retailer’s Social Responsibility Information Disclosure and Its Influencing Factors", Journal of Beijing Technology and Business University "2012.3.