师资队伍

副教授

冯颖如

性别:女

职称:副教授

办公室:综合楼408

Email:13681162046@163.com

冯颖如,1972年3月生,硕士,副教授。主讲课程:饭店经营与管理、商务礼仪等。研究方向:饭店管理、服务质量管理、旅游企业管理等。著作与论文:《浅议我国旅游电子商务发展的现状与对策》、《论旅游主题活动的策划与营销》、《6σ与酒店服务质量管理》、《首都会展业发展研究》、《酒店商务客人营销初探》、《中国饭店企业战略管理的误区及战略形式选择》等15篇,《Study on the Relationship between Corporate Governance Structure and Performance Evaluation of Public Family Business》、《A study of tourism demand modeling and forecasting based on the method of information dissemination mechanism》等7篇论文发表于国际学术会议论文集,并被ISTP、ISSHP等收录,著作有《全球化视角:饭店经营与管理》、《酒水销售与管理》、《旅游市场研究与探索》等10余部,130多万字,主持参与课题如《新远航投资发展有限公司市场开发及组织结构改革的创新研究》等7项。

Yingru Feng, Master, associate professor. The course: hotel operation and management, business etiquette. Research direction: hotel management, service quality management, tourism enterprise management. Books and papers:《Study on the development of China's tourism e-commerce Present Situation and Countermeasures》,《The planning and marketing of tourism theme activities》, 《6σ and the hotel service quality management》, 《Research on the development of capital exhibition industry》, 《Hotel business guests marketing Study》, 《The Strategic Management’s Mistakes and Strategic Formats Choice of China Hotels》etc. 15.《Study on the Relationship between Corporate Governance Structure and Performance Evaluation of Public Family Business》,《A study of tourism demand modeling and forecasting based on the method of information dissemination mechanism》other seven papers published in international academic conference proceedings, and was included by ISTP and ISSHP. Books mainly are:《Globalization perspective: Hotel operation and management》,《Spirits sales and management》,《Tourism market research and exploration》and so on more than 10, more than 130 million words. Chaired or participated in the project included:《Research on the market development and organizational restructuring innovative of New voyage investment and Development Co. 》etc.7.