师资队伍

讲师

洪莹

性别:女

职称:讲师

办公室:综合楼405

Email:hongying@btbu.edu.cn

洪莹,1986年3月生,经济学博士,讲师,2012年通过国家留学基金委(CSC)“建设高水平大学”项目选拔赴法留学,获得法国巴黎索邦先贤祠第一大学应用经济学博士学位。在法留学期间,其同时担任巴黎高科集团之一的国立高等先进科技学院应用经济中心研究员,参与多次国际学术研讨;目前就职于北京工商大学商学院市场营销系。其研究领域包括互联网经济与网络产业,大数据与数字内容,品牌战略与服务营销等。自2009年起,参与多项包括国家自然科学基金在内的学术项目以及企业研究项目,在《技术经济与管理研究》,《学习与实践》,《移动通信》等期刊发表学术论文多篇;参与著作《行业特色性大学与区域经济社会发展》。
       Sponsored by CSC’s the National Construction of High Quality University project, Dr. HONG Ying has received her PhD degree of Sciences Economics from Université Paris 1 Panthéon-Sorbonne; and serves as a university lecturer at Business School of BTBU (Beijing Technology and Business School) now. During her study in France, Dr. HONG also worked as a Researcher at the UEA (Unité d'Economie Appliquée) de ENSTA (Ecole Nationale Supérieure de Techniques Avancées); and attended international academic seminars for many times. The principal research fields of Dr. HONG include: Internet Economy and Network Industry, Big Data and Digital Content, Brand management and Services Marketing. Since 2009, Dr. HONG has involved in a number of academic projects including NSFC (Natural Science Foundation of China) and management consulting projects for major industry. Meanwhile she also has pressed related academic papers at core journals as “Study and Practice”, “Techno-economics & Management Research”, “Mobile Communication”, etc. and participates in writing the book “Universities of Industry characteristics and Region Socio-economic Evolution”.