师资队伍

讲师

李杨

性别:女

职称:讲师

办公室:综合楼416

Email:helen.li@btbu.edu.cn

 李杨,1983年6月生,2017年6月加入北京工商大学商学院,任职讲师。北京大学光华管理学院市场营销系博士后;在吉林大学商学院获得管理学博士学位;在上海外国语大学国际工商管理学院获得管理学硕士和学士学位。研究方向包括绿色消费、家庭决策行为、企业公益营销管理等,曾经在《International Journal of Market Research》、《管理评论》、《经济管理》等国内外重要期刊上发表论文近20篇;此外,其论文曾多次被美国营销协会年会、亚洲消费者和家庭经济协会年会等国际会议录用。曾主持多个企业课题项目,其中包括企业公益营销管理、海外电子商务平台的模式管理等,为H&M、强生、鲜生活、卓展等企业提供过研究和咨询服务。美国营销协会会员。拥有多年企业工作经验,曾经先后在LVMH(服务品牌:Dior)、联合利华(服务品牌:旁氏)、历峰商业有限公司(服务品牌:卡地亚)等公司的市场部或传播部门任职。

 Li Yang, was born in June, 1983, post-doctorate researcher at Peking University, Ph. D. from Jilin University. Research interest includes green consumption, family decision making, Social cause Marketing. She has published nearly 20 papers on key professional journals; meanwhile her papers have also been accepted by some international conferences, like AMA summer 2017. She has provided research and consulting services for many companies. Further, she has rich working experiences in Marketing and communication as she has worked in the marketing or communication department of LVMH Group, Unilever and Richemont Group.