●Overview

Ø Education

2003-2006   Studied in Marketing Department of Wuhan University for  Doctor’s Degree.
1996-1999   Studied in Agricultural Economic Management Department of Northwest Agriculture and Forestry University for Master’s Degree.
1992-1996   Studied in Land Management Department of Wuhan University for Bachelor’s Degree.

Ø Working Experiences

2006-Present  Teaching in Business School of Beijing Technology and Business University.

●Research Interests

Service Marketing ; Consumer Behavior

●Courses

Marketing ; Consumer Behavior; International Marketing

●Publications

Ø Papers

Selected Academic Articles

1. Yanjun Peng. The influence of customer participation on attribution of service failure and behavior intention in tourism industry [J].Journal of Marketing Science，2011,17(4):58-67

2. Yanjun Peng, Fengjie Jing. The influence of customer participation on customer satisfaction: An empirical study based on hairdressing industry [J].Journal of Marketing Science，2008,4(2):24-43

3. Yanjun Peng, Hanwen Zhang. Research on the Impact of Emotional Labor that Consumer Awarded on Their Purchase Behavior——Taking a Home Retail Enterprise as An Example[J].China Business and Market, 2019,33 (05): 100-110.

4. Yanjun Peng, Mengli Hao. A Study of customer participation in service innovation on customer satisfaction in retailing industry [J].Journal of Commercial Economics, 2018, (15):33-36.

5. Yanjun Peng. Customer Dynamic Coping Mechanism in SSTs Service Failure [J].China Business and Market, 2018, 32(06):62-70.

6. Yanjun Peng, Wengyu Gao. The influence of customer perceived value and customer competence on customer’s continued use of the self-service technology [J].Enterprise Economy, 2017, 36(12):62-68.

7. Yanjun Peng, Tingting Guan. A study on the impact of customer competence on customer's participation in value co-creation exemplified by house decoration industry [J].Journal of Beijing University of Technology(Social Sciences Edition),2016,16(01):27-37.

8. Yanjun Peng, Lu Cai. Customer participation in product mass customization: from happiness to satisfaction [J].Enterprise Economy,2016 (03):83-87.

9. Yanjun Peng. Research on the self-service Remedy in other countries [J].China Business and Market, 2015, 29(02):65-71.

10. Yanjun Peng. A Theoretical Frame of Management of Customer Participation during Value Co-creation with Enterprises [J]. China Business and Market, 2014, 28 (08):70-76.

11. Yanjun Peng. Research on the Constructing the scale of customer participation in service recovery in SST [J]. Journal of Beijing University of Technology (Social Sciences Edition). 2014, 14 (06)

12. Yanjun Peng. Construction and Research of Customer Participation Scale [J]. Management Review , 2010, 22(03):78-85.

Ø Book

1. Yanjun Peng， 《A study on customer participation and its impact on customer satisfaction in service》，Intellectual Property Publishing House，2014.

2. Yanjun Peng，《Research on attribution and Remedy of service failure in tourism industry -- Based on customer participation perspective》，Economic Science Press，2010.