●Overview
Ø Education
2017.08-2021.06, Ph.D. in Marketing, School of Economics and Management, Tsinghua University
2019.09-2020.09, Visiting Scholar in Marketing, School of Business, The University of Kansas
2011.09-2014.03, Master in Business Administration, School of Management and Economics,Beijing Institute of Technology
2007.09-2011.06, Bachelor in Business Administration, School of Management, Lanzhou University
Ø Working Experiences
2021.07-Present, assistant professor in Marketing department, Business School, BTBU.
●Research Interests
Charitable Giving、CSR、Gift-Giving、Cross-Culture Difference
●Courses
Marketing, Brand Management
●Publications
Ø Papers
Selected Academic Articles
Haijiao Shi, Rong Chen, Xiaobing Xu (2021). How reward uncertainty influences subsequent donations: The role of mental accounting. Journal of Business Research, 132, 383-391.
Haijiao Shi, Rong Chen (2021). Goal Specificity or Ambiguity? Effects of Self-Quantification on Persistence Intentions. Journal of Research in Interactive Marketing, forthcoming.
Haijiao Shi, Rong Chen, Feng He (2019). How Sharing Self-Quantification with Others Influence Persistence Intention: The Role of Goal Conflict. American Marketing Association (AMA) Academic Conference, Chicago, US, August 09-August 11, 2019.
Haijiao Shi, Rong Chen, Xiaobing Xu (2020). How Process Ambiguity in Rewards Influences Subsequent Donations. Association for Consumer Research Conference (ACR), Paris, France, Virtual, September 30-October 4, 2020.
Haijiao Shi, Baolong Ma, Sisi Wen (2015). Consequences of Loyalty Program Benefits to Customer Loyalty and Customer Relationship Behavior-Based on the Frequent Flyer Program in Airline Industry. Journal of Marketing Science, 11(3), 104-119.