Dr. LIU Hai-long is an associate professor and master advisor in Business School, Beijing Technology and Business University (BTBU), China. He received his Ph.D. in Management from the Beijing Institute of Technology in 2009, and had been engaged in post-doctoral research work in NGO Research Centre in Tsinghua University from July 2009 to July 2011, and then joined the Business school of BTBU.His research interests are corporate social responsibility (CSR) ,NGO/NPO, and Private Brand(PB). He published over 30 papers and conducts several research projects, sponsored by National Natural Science Foundation of China, National Science Foundation for Post-doctoral Scientists of China, Research Foundation for Youth Scholars of BTBU, and so on.