Zheng Mingfu, was born in Anxi, Fujian in October 1990. He earned his doctor degree in management from Renmin University of China, and was once a post-doc research fellow in marketing department of Guanghua School of Management, Peking University. He joined the marketing department of Business School of Beijing Technology and Business University in June 2018 and served as lecturer. His research interest includes consumer behavior, marketing models, pricing strategies and business models. In the past five years, he has participated in a number of national and provincial-level projects, published nearly 10 papers as a single work. His work had been reprinted in periodical literatures reprinted by Renmin University of China, and were selected by domestic and foreign academic conferences, such as Annual Conference and Academic Symposium of Chinese Society of Foreign Agricultural Economy and International Conferences of Asia Marketing Associations (ICAMA).