• Tian Xiaoran
  • Sex: Female
  • Dept: Marketing
  • Title: Lecturer
  • Email:tianxiaoran@btbu.edu.cn
Xiaoran Tian is an assistant professor and the Executive Director of International Program at Business School, BTBU. She graduated from Plymouth University in 2014 with a PhD degree in Tourism and Hospitality Management. Her current work focuses on Chinese market, social media marketing, retailing, consumer behaviour and tourism marketing. Dr. Tian teaches the modules of the principle of marketing (in English) for bachelor students, Service Marketing (in English) for international MBA students and Chinese market (in English) for exchange students.