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Case Developed by the Retail Research Team of the Marketing Department from BTBU Business School selected as the 11th “100 National Excellen

Updated: 2020-09-29

On 23 September 2020, the list of the 11th “100 National Excellent Management Cases” were officially announced. The case entitled Differentiated Operations’ Mode of the Supermarket Sends: Update According to Demand and Renovate the Module Combination was successfully selected into the list of “100 Excellent Management Cases in China”. It was co-written by the retail research team of the Business School of BTBU led by Prof. Liu Wengang.



The writing of this case is rooted in long-term research on the transformation and upgrading of Chinese real retail enterprises. The retail research team led by Professor Liu Wengang revised this repeatedly for more than one year and finally completed the case.



The “100 National Excellent Management Cases” is the highest award of management cases in China. The award has been set up by China National MBA Education Supervisory Committee since 2010 and has been organized 11 sessions so far. It has been included in the evaluation indicators of many disciplines and specialties. BTBU’s fifth successful selection into “100 National Excellent Management Cases” marks that our management case research and development has furtherly made significant progress over the years.