l Overview

Ø Education

1999/09—2002/12 Studied in College of Urban and Environmental Sciences of Peking University for Doctor’s Degree.

1996/09—1999/07 Studied in Shanxi University for Master’s Degree.

1991/09—1995/07 Studied in Shanxi University for Bachelor’ s Degree.

Ø Working Experiences

2009/09—2010/02 Visiting scholar in University of Massachusetts Boston.

2004/12-Present Teaching in Business School of Beijing Technology and Business University.

2003/01—2004/12 Worked in Great Wall Enterprise Institute.

l Research Interests

New E-Commerce, New Marketing, Location.

l Courses

Retailing Management, Marketing Case Study, Special Topics of Retailing Frontier.

l Publications

Ø Papers

Selected Academic Articles

1.Guo Chongyi, Mi Tingzhen, E-Commerce Poverty Alleviation in Longnan District：Patterns, Mechanisms, and Countermeasures, Journal of Commercial Economics, 2019(10):80-82.

2.Guo Chongyi, Li Hanning, Research on the Formation Mechanism of Experience Marketing in Shopping Centers Based on Rooted Theory, Journal of Commercial Economics, 2018(03):68-70.

3.Zhang Lihua, Guo Chongyi, Study on Experiential Marketing of Shopping Mall—A Case Study on Jinyuan New YanSha Shopping Mall, Jiangsu Commercial Forum, 2017(02):8-11.

4.Guo Chongyi, Li xue, Design of Merchant Service Blueprint for Online Retail Platform Based on Experience Marketing—A Case Study on Taobao, Journal of Commercial Economics, 2016(09):61-62.

5.Chen Libin, Guo Chongyi, Research on Agricultural Products Channel Management and the Impact on Price, Guangdong Agricultural Sciences, 2013,40(21):225-227.

6.Guo Chongyi，Li Ning．Food Safety and Its Regulate and Control of Aquatic Products in Circulation Links．Journal of Food Science and Technology，2013，31(2) : 15-20．

7.Guo Chongyi, Pangyi, Research on Innovative Marketing of Agricultural Product Wholesale Market in Beijing, Journal of Beijing Technology and Business University(Social Sciences), 2011,26(06):16-20.

8.Guo Chongyi, Pangyi, Research on the Radiation of Large-scale Wholesale Markets in Beijing, Journal of Beijing Technology and Business University(Social Sciences), 2010, 25 (03): 32-36.

9.Pangyi, Guo Chongyi, Study on Radiation of Distribution Services in Beijing, Urban Development Studies, 2010, 17 (03): 92-96.

10.Guo Chongyi, Pangyi, Selecting and Optimizing the Circulation Mode of Agricultural Products Based on Circulation Strength, Journal of Beijing Technology and Business University(Social Sciences), 2009, 24 (04): 7-11.

11.Guo Chongyi, Location Decision-making of Chain Retailers: Theoretical Analyzing Framework, Journal of Capital University of Economics and Business, 2009, 11 (04): 23-27.

12.Guo Chongyi, Methodology in Retailing Research: Retrospect and Prospect, Journal of Business Economics, 2009, (06): 21-28.

13.Guo Chongyi, Study on Location Type for Convenience Store, Journal of Business Economics, 2005(11):38-44.

Ø Books

1.Guo Chongyi, Commercial distribution and location decision-marking, China Commercial Publishing House,2008.

2Wei Zhonglong, Zhang Jingyun, Guo Chongyi, Retailing Management, Enterprise Management Publishing House,2014.

l Services & Awards

1.Member, The Commerce Economy Association of China.

2.Member, Society of Chinese Commercial History.

3.Member, Commercial Culture Association of China