YanHuan, female,got B.Ec degree at Zhongnan University of Economics and Law in 2001,then M.Ec degree in 2004 and PH.D degree in 2012 at Renmin University of China, at the same year worked in Beijing Technology and Business University Business School, Department of Marketing. Her main research directions involve internet retail, retail atmosphere and consumer psychology & behavior,She published papers in mainstream international management and marketing journals. .Her main courses are marketing theory research, market research, marketing management and consumer behavior.